ABOUT CHRIS AIRE, THE ICEMAN

You may recognize his name. You may recognize his face. Or you may recognize the many nicknames he has affectionately been dubbed by his hollywood clients and the press: Emperor of Ice, King of Bling, Mr. Gem. Perhaps you've even seen many articles written about him around the world, including the 5 - page article in rolling stone divulging his humble beginnings sleeping in his car with only $500.00 in the bank, and highlighting his success not just among much of hollywood, but also in the fashion world, where chris aire made history being the first jeweler to put on a show during new yorks fashion week showcasing jewelry as fashion. An event that was not only attended by celebrities but also had some of them walking the catwalk in support of his work.

First pigeon holed as an urban-style jewelry designer, Aire actually once designed bridal collections for a host of well-established jewelry manufacturers and distributors. While attending the trade shows, he recognized a void in the marketplace: a lack of product for the urban demographic. Inspired, he made some initial sketches, but was surprised when he was met with widespread resistance that any such styles would ever find a client base. Following his intuition, not only did aire identify a highly neglected market, he created the designs that helped lead the urban jewelry market into a multibillion-dollar industry.

Aire has continually proven the naysayers wrong by thinking outside the box, and by creating cutting-edge, innovative, trend-setting designs that have kept top sport, music, television and films stars ahead of the trend game. Indeed, Aire is the creator of many key jewelry trends. From his diamond dog tags, tri-tag®, eternity tags to the infinity, numerology and the upcoming feng shui and marquis collections, as well as his oversized Aire traveler® timepieces series, stars such as Geena Davis, Halle Berry, Oprah, Terri Hatcher, Angelina Jolie, Lindsay Lohan, Adrien Brody, Jamie Foxx, 50 Cent, Nelly, Clint Eastwood, Will Smith have all shined in Chris Aire designs. In the 17 years aire has been designing jewelry, he has raised the bar on creativity and craftsmanship. He is recognized as an innovator, leader and a true artist in and out of the jewelry industry.